4Kids Launches 4Sight Licensing Solutins
anounced on 2006-04-18
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NEW YORK--April 18, 2006--4Kids Entertainment, Inc. (NYSE: KDE - News) today announced the formation of a new subsidiary, 4sight licensing solutions, inc., to specialize in the marketing and licensing of brands geared primarily to adults, teens and "tweens."

Headquartered in 4Kids Entertainment's New York offices, 4sight licensing solutions will focus on brand building through targeted licensing and promotional activities. 4sight will take the lead in the branding efforts for existing brands that 4Kids currently represents, such as the Royal Air Force, the American Kennel Club and the Cat Fanciers' Association. Additional brands will be added to the 4sight stable with the ultimate goal of becoming a leader in the licensing and brand building of properties targeting an older demographic than what 4Kids currently specializes in.

"We have built an impressive roster of captivating and successful children's entertainment properties," said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment. "Given the increased number of brands that we are representing that focus on an older audience, we felt it would be beneficial to organize a new subsidiary primarily devoted to the marketing and licensing of these brands. We believe that we can successfully utilize our marketing and licensing expertise to build brand value for properties targeting an older consumer that are not necessarily media or character driven."


4Kids Grows Up, Launches Tween to Adult Licensing Subsidiary (2006-04-19 11:31:36)
4Kids Entertainment has announced the launch of a new subsidiary, 4Sight Licensing Solutions, inc. 4Sight will specialise in the licensing and marketing of brands aimed at adults, teens and tweens. Current 4Kids brands being moved to 4Sight to not include any of 4Kids anime properties. Todd Fromer of KCSA publicity, representing 4Kids, said that anime isn't necessarily ruled out of the 4Sight line up, but that anime lends itself more to a children's market.



Seeing how they are the most hated studio in America, they won't last long. Well, Im not buying unless there is uncut MewMew and One Piece (uncut as in hire new voice actors, better scrips, original names and original music). But seeing how that won't happen in a million years, Im not supporting them. *continues to download fansubbed anime 4kids has*