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| What is the music agency landscape like these days? What are artists demanding? Here is a great example, we have this one band called We Are The Fallen, which is essentially all the original members of Evanesence except for the singer. Long story short, they got a new singer, started writing material, and are happy with how it's coming out. They finished one song and we all just though it was fantastic. We set up stories with USA Today and the LA Times. It ended up on front page of USA Today, to announce the band. From there, we rolled it into a press conference. We had CNN, Fox, and others come to watch the band do a two song performance and interviews. This was all planned to attract attention to a group we wanted to get signed. We just closed major label deal for band which we will announce next week and band's beginning recording a record next week as well |